Perceived advertising intrusiveness and avoidance in emerging economies: The case of China

^*Corresponding author for this work

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

3 Citations (Scopus)

Original language	English
Title of host publication	Research Handbook of Marketing in Emerging Economies
Number of pages	21
Publisher	Edward Elgar Publishing
Publication date	28 Apr 2017
Pages	125-145
ISBN (Print)	9781784713164
ISBN (Electronic)	9781784713171
Publication status	Published - 28 Apr 2017

AUB Link

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title = "Perceived advertising intrusiveness and avoidance in emerging economies: The case of China",

author = "Petrovici, {Dan A.} and Marinova, {Svetla T.} and Marinov, {Marin A.}",

year = "2017",

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isbn = "9781784713164",

pages = "125--145",

booktitle = "Research Handbook of Marketing in Emerging Economies",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

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Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

TY - CHAP

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T2 - The case of China

AU - Petrovici, Dan A.

AU - Marinova, Svetla T.

AU - Marinov, Marin A.

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BT - Research Handbook of Marketing in Emerging Economies

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