Perceived advertising intrusiveness and avoidance in emerging economies – the case of China

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Research Handbook of Marketing in Emerging Economies
Editors	Marin Marinov
Publisher	Edward Elgar Publishing
Publication date	Apr 2017
Pages	125-145
Chapter	7
ISBN (Print)	978 1 78471 316 4
ISBN (Electronic)	978 1 78471 317 1
Publication status	Published - Apr 2017

AUB Link

@inbook{1b56901c47fc4ca799d2f5c800096829,

title = "Perceived advertising intrusiveness and avoidance in emerging economies – the case of China",

author = "Dan Petrovici and Marinova, \{Svetla Trifonova\} and Marinov, \{Marin Alexandrov\}",

year = "2017",

month = apr,

language = "English",

isbn = "978 1 78471 316 4",

pages = "125--145",

editor = "Marin Marinov",

booktitle = "Research Handbook of Marketing in Emerging Economies",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Perceived advertising intrusiveness and avoidance in emerging economies – the case of China

AU - Petrovici, Dan

AU - Marinova, Svetla Trifonova

AU - Marinov, Marin Alexandrov

PY - 2017/4

Y1 - 2017/4

UR - http://www.e-elgar.com/shop/research-handbook-of-marketing-in-emerging-economies

M3 - Book chapter

SN - 978 1 78471 316 4

SP - 125

EP - 145

BT - Research Handbook of Marketing in Emerging Economies

A2 - Marinov, Marin

PB - Edward Elgar Publishing

ER -