Personalised Universalism in the Age of Algorithms

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In this chapter, I address a complex relationship in linking the principles of universalism and personalisation as a tension of considerable importance in con- temporary media use. The paradoxical aspects of this relationship are especially evident when treated in the light of ideal types and praxis in legacy public service broadcasting (PSB) and digital public service media (PSM). The relationship is viewed from five angles, culminating in discussion about the materiality produced by shifting technologies in the digital environment and its bearing on the ideologi- cal concept of public service in media. The author introduces a new orientation for PSM: personalised enlightenment.
Original languageEnglish
Title of host publicationUniversalism in Public Service Media : RIPE@2019
EditorsGreg Lowe, Philip Savage, Mercedes Medina
Place of PublicationGöteborg
Publication date17 Jun 2020
ISBN (Print)978-91-88855-26-8
Publication statusPublished - 17 Jun 2020
SeriesRe-Visionary-Interpretations of the Public Enterprise (RIPE)


  • public service broadcasting
  • public service media
  • diversity
  • enlightenment
  • personalisation
  • algorithms


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