Persuasive Design: A Matter of Context Adaptation?

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review


Within the field of Persuasive Technology it is widely acknowledged that successful persuasion is dependent on timing and the ability to act within the opportune moment known as Kairos. Kairos constitutes the link between the opportune moment and the appropriate action, all in consideration of the specific context. This paper argues that the claim of persuasive design may not be the ability to change the user’s attitude or behaviour towards a given subject, but rather on the ability to create designs, which adapt the context in a way, which facilitates the ability to act within the opportune moment.
Original languageEnglish
Title of host publicationProceedings of the International Workshop on EUROPLOT : Persuasive Technology for Learning, Education, and Teaching
EditorsReinhold Behringer, Georgina Sinclair
Number of pages8
Publication date16 Sep 2013
ISBN (Print)978-1-291-47628-6
Publication statusPublished - 16 Sep 2013
EventInternational Workshop on EUROPLOT - Paphos, Cyprus
Duration: 16 Sep 201317 Sep 2013


ConferenceInternational Workshop on EUROPLOT

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