Platform development: implications for portfolio management

    Research output: Contribution to journalJournal articleResearchpeer-review

    9 Citations (Scopus)

    Abstract

    " The challenge of implementing industrial platforms in practice can be described as a configuration problem caused by a considerable number of variables, which often have contradictory influences on the total performance of the firm. Consequently, the specific platform decisions become extremely complex, possibly increasing the strategic risks for the firm. This paper reports preliminary findings on platform management process at LEGO, a Danish toy company. Specifically, we report the process of applying games combined with simulations and workshops in the platform development. We also propose a framework, based on the portfolio management thinking to evaluate the degree of modularity embedded in a given platform and to which extent it is aligned with other platforms."
    Original languageEnglish
    JournalGestao e Producao
    Volume14
    Issue number3
    Pages (from-to)453-461
    Number of pages9
    ISSN0104-530X
    Publication statusPublished - 2007

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    Industry
    Portfolio management
    Management process
    Simulation
    Toys
    Strategic risk
    Modularity

    Cite this

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    title = "Platform development: implications for portfolio management",
    abstract = "{"} The challenge of implementing industrial platforms in practice can be described as a configuration problem caused by a considerable number of variables, which often have contradictory influences on the total performance of the firm. Consequently, the specific platform decisions become extremely complex, possibly increasing the strategic risks for the firm. This paper reports preliminary findings on platform management process at LEGO, a Danish toy company. Specifically, we report the process of applying games combined with simulations and workshops in the platform development. We also propose a framework, based on the portfolio management thinking to evaluate the degree of modularity embedded in a given platform and to which extent it is aligned with other platforms.{"}",
    author = "Juliana Hsuan and Hansen, {Poul H. Kyvsg{\aa}rd}",
    year = "2007",
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    Platform development: implications for portfolio management. / Hsuan, Juliana; Hansen, Poul H. Kyvsgård.

    In: Gestao e Producao, Vol. 14, No. 3, 2007, p. 453-461.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Platform development: implications for portfolio management

    AU - Hsuan, Juliana

    AU - Hansen, Poul H. Kyvsgård

    PY - 2007

    Y1 - 2007

    N2 - " The challenge of implementing industrial platforms in practice can be described as a configuration problem caused by a considerable number of variables, which often have contradictory influences on the total performance of the firm. Consequently, the specific platform decisions become extremely complex, possibly increasing the strategic risks for the firm. This paper reports preliminary findings on platform management process at LEGO, a Danish toy company. Specifically, we report the process of applying games combined with simulations and workshops in the platform development. We also propose a framework, based on the portfolio management thinking to evaluate the degree of modularity embedded in a given platform and to which extent it is aligned with other platforms."

    AB - " The challenge of implementing industrial platforms in practice can be described as a configuration problem caused by a considerable number of variables, which often have contradictory influences on the total performance of the firm. Consequently, the specific platform decisions become extremely complex, possibly increasing the strategic risks for the firm. This paper reports preliminary findings on platform management process at LEGO, a Danish toy company. Specifically, we report the process of applying games combined with simulations and workshops in the platform development. We also propose a framework, based on the portfolio management thinking to evaluate the degree of modularity embedded in a given platform and to which extent it is aligned with other platforms."

    M3 - Journal article

    VL - 14

    SP - 453

    EP - 461

    JO - Gestao & Producao

    JF - Gestao & Producao

    SN - 0104-530X

    IS - 3

    ER -