Preference to use aggregators rather than individual deal sites: Impact of Big Five Inventory personality traits

Frantisek Sudzina, Antonin Pavlicek

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Abstract

Deal sites are widely used for some time and there is a growing body of knowledge on them. There exists literature on infomediaries. But there is a gap when it comes to infomediaties focused on deal sites, i.e. aggregators of deal site offers. The research focused on impact of Big Five Inventory personality traits on whether respondents prefer visiting individual deal sites, or aggregators, or they do not have any preference and visit both. Gender was used as a control variable. With regards, to the results, conscientiousness agreeableness, and openness to experi-ence influence the preference. Higher the values of all three variables, more likely it is that a person prefers aggregators.
Original languageEnglish
Title of host publicationJoint Proceedings of the BIR 2017 pre-BIR Forum, Workshops and Doctoral Consortium co-located with 16th International Conference on Perspectives in Business Informatics Research (BIR 2017)
EditorsBjörn Johansson
Place of PublicationCopenhagen
PublisherCEUR Workshop Proceedings
Publication date2017
Article number12
Publication statusPublished - 2017
Event16th International Conference on Perspectives in Business Informatics Research - Aalborg University, Copenhagen, Denmark
Duration: 28 Aug 201730 Aug 2017
Conference number: 16
http://www.bir2017.aau.dk/

Conference

Conference16th International Conference on Perspectives in Business Informatics Research
Number16
LocationAalborg University
CountryDenmark
CityCopenhagen
Period28/08/201730/08/2017
Internet address
SeriesCEUR Workshop Proceedings
Volume1898
ISSN1613-0073

Bibliographical note

the proceedings do not have any ISBN, only an ISSN

Keywords

  • deal sites
  • infomediary
  • personality traits

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