TY - JOUR
T1 - Price and sales volume of sugar-sweetened beverages, diet drinks, sweets and chocolates
T2 - Analysis of Danish retail scanner data
AU - Buch-Andersen, Tine
AU - Andreasen, Anne Helms
AU - Jørgensen, Torben
AU - Ehlers, Lars Holger
AU - Toft, Ulla
PY - 2020/4/1
Y1 - 2020/4/1
N2 - Objectives: The objective of the present study was to investigate the relationship between price and sales volume of non-alcoholic sugar-sweetened beverages (SSBs), diet drinks, sweets and chocolates, including own and cross price elasticity to further quantify the potential impact of price. Methods: The study was based on retail scanner data for grocery sales from retail outlet chains in Denmark during the year 2008–2015. A fixed-effects model was used to estimate the association between price and sales volume, using own price and cross price elasticity. Results: Sales volume of all sugary products except for chocolates were significantly negatively associated with price. Own price elasticity varied from −0.3 to −0.4 for drinks and sweets indicating that a 10% increase in price would cause a reduction in sales by 3 or 4%. A 10% increase in price of carbonated SSBs would increase sales of diet drinks by 7%. Cross price elasticities for other products were not significant. Conclusions: The results of the present study demonstrated significant negative associations between changes in price and changes in the sale of SSBs, diet drinks and sweets.
AB - Objectives: The objective of the present study was to investigate the relationship between price and sales volume of non-alcoholic sugar-sweetened beverages (SSBs), diet drinks, sweets and chocolates, including own and cross price elasticity to further quantify the potential impact of price. Methods: The study was based on retail scanner data for grocery sales from retail outlet chains in Denmark during the year 2008–2015. A fixed-effects model was used to estimate the association between price and sales volume, using own price and cross price elasticity. Results: Sales volume of all sugary products except for chocolates were significantly negatively associated with price. Own price elasticity varied from −0.3 to −0.4 for drinks and sweets indicating that a 10% increase in price would cause a reduction in sales by 3 or 4%. A 10% increase in price of carbonated SSBs would increase sales of diet drinks by 7%. Cross price elasticities for other products were not significant. Conclusions: The results of the present study demonstrated significant negative associations between changes in price and changes in the sale of SSBs, diet drinks and sweets.
UR - http://www.scopus.com/inward/record.url?scp=85069513584&partnerID=8YFLogxK
U2 - 10.1038/s41430-019-0470-5
DO - 10.1038/s41430-019-0470-5
M3 - Journal article
SN - 0954-3007
VL - 74
SP - 581
EP - 587
JO - European Journal of Clinical Nutrition
JF - European Journal of Clinical Nutrition
IS - 4
ER -