The General Data Protection Regulation (GDPR) from ay 2018 was a formal marker - not only for Europe - that personal data needs protection. It illustrates a general agreement that in principle must organizations that collect and manage personal information also protect it from misuse. The protection principle is, however, contrasted with that the digital service industry for years has built up a business model around collecting, analyzing and selling information from private users. This has included both personal data and behavioral data to enhance and target marketing and secure profits Privacy and Economics are therefore two concepts that need to be considered simultaneously. This mini-track discusses the relations between privacy and economics and the challenges to the established business models.
|Title of host publication
|Proceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021
|Tung X. Bui
|Number of pages
|University of Hawaii
|Published - 2021
|54th Annual Hawaii International Conference on System Sciences, HICSS 2021 - Virtual, Online
Duration: 4 Jan 2021 → 8 Jan 2021
|54th Annual Hawaii International Conference on System Sciences, HICSS 2021
|04/01/2021 → 08/01/2021
|Proceedings of the Annual Hawaii International Conference on System Sciences
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