Producing corporate sounds: an interview with Karsten Kjems and Søren Holme on sonic branding

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Music in Advertising : commercial sounds in media communication and other settings
Editors	Nicolai Graakjær, Christian Jantzen
Number of pages	16
Place of Publication	Aalborg
Publisher	Aalborg Universitetsforlag
Publication date	2009
Pages	259-274
ISBN (Print)	9788773079652
Publication status	Published - 2009

Keywords

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title = "Producing corporate sounds: an interview with Karsten Kjems and S{\o}ren Holme on sonic branding",

keywords = "audio branding, sound branding",

author = "Graakj{\ae}r, {Nicolai J{\o}rgensgaard} and Christian Jantzen",

year = "2009",

language = "English",

isbn = "9788773079652",

pages = "259--274",

editor = "Nicolai Graakj{\ae}r and Christian Jantzen",

booktitle = "Music in Advertising",

publisher = "Aalborg Universitetsforlag",

address = "Denmark",

}

Producing corporate sounds: an interview with Karsten Kjems and Søren Holme on sonic branding. / Graakjær, Nicolai Jørgensgaard ; Jantzen, Christian.
Music in Advertising: commercial sounds in media communication and other settings. ed. / Nicolai Graakjær; Christian Jantzen. Aalborg: Aalborg Universitetsforlag, 2009. p. 259-274.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research

TY - CHAP

T1 - Producing corporate sounds

T2 - an interview with Karsten Kjems and Søren Holme on sonic branding

AU - Graakjær, Nicolai Jørgensgaard

AU - Jantzen, Christian

PY - 2009

Y1 - 2009

KW - audio branding

KW - sound branding

M3 - Book chapter

SN - 9788773079652

SP - 259

EP - 274

BT - Music in Advertising

A2 - Graakjær, Nicolai

A2 - Jantzen, Christian

PB - Aalborg Universitetsforlag

CY - Aalborg

ER -