Producing corporate sounds: an interview with Karsten Kjems and Søren Holme on sonic branding

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationMusic in Advertising : commercial sounds in media communication and other settings
EditorsNicolai Graakjær, Christian Jantzen
Number of pages16
Place of PublicationAalborg
PublisherAalborg Universitetsforlag
Publication date2009
Pages259-274
ISBN (Print)9788773079652
Publication statusPublished - 2009

Keywords

  • audio branding
  • sound branding

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