Abstract
The productivity in the Danish construction industry is significantly less compared to other sectors in Denmark. It has only doubled over the last 50 years, and based on this fact, this paper as a starting point look into the productivity of the building and construction industry to investigate trend similarities with other countries. Hereafter a literature study elaborates the challenges within the building and construction industry to understand the conditions that strain the industry in improving productivity.
Mass customization as a strategy has increased productivity and competitiveness in other industries in Denmark, and despite that mass customization has not been explored much in the research field of the building and construction industry, so implementing this strategy might affect the building and construction industry in a positive way. Therefore, this paper also study some indicators that justify mass customization as a strategy applicable within the building and construction industry, as well as some assumptions and requirements of applying mass customization.
Mass customization as a strategy has increased productivity and competitiveness in other industries in Denmark, and despite that mass customization has not been explored much in the research field of the building and construction industry, so implementing this strategy might affect the building and construction industry in a positive way. Therefore, this paper also study some indicators that justify mass customization as a strategy applicable within the building and construction industry, as well as some assumptions and requirements of applying mass customization.
Original language | English |
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Title of host publication | Customization 4.0 : Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017 |
Number of pages | 14 |
Publisher | Springer Publishing Company |
Publication date | 21 Jun 2018 |
Edition | 1 |
Pages | 551-565 |
ISBN (Print) | 978-3-319-77555-5 |
ISBN (Electronic) | 978-3-319-77556-2 |
DOIs | |
Publication status | Published - 21 Jun 2018 |
Event | 9th World Mass Customization & Personalization Conference (MCPC 2017) - Duration: 20 Nov 2017 → 21 Nov 2017 |
Conference
Conference | 9th World Mass Customization & Personalization Conference (MCPC 2017) |
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Period | 20/11/2017 → 21/11/2017 |
Series | Springer Proceedings in Business and Economics |
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ISSN | 2198-7246 |