Abstract
Reklamegenrer og effekter hænger sammen. Dette studie præsenterer en genremodel til analyse af radioreklamer og viser signifikante forskelle i effeker i 366 radioreklamers effektdata.
| Original language | English |
|---|---|
| Title of host publication | ICORIA 2010 Madrid |
| Number of pages | 7 |
| Publisher | ICORIA |
| Publication date | 2010 |
| Publication status | Published - 2010 |
| Externally published | Yes |
| Event | (ICORIA) International Conference on Research in Advertising - Madrid, Spain Duration: 25 Jun 2010 → 26 Jun 2010 Conference number: 9 |
Conference
| Conference | (ICORIA) International Conference on Research in Advertising |
|---|---|
| Number | 9 |
| Country/Territory | Spain |
| City | Madrid |
| Period | 25/06/2010 → 26/06/2010 |