Real Marketing Highlight: The Power of Customer Delight

Jeanne Sørensen

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Principles of Marketing : Global Edition
Editors	Philip Kotler, Gary Armstrong
Place of Publication	UK
Publisher	Pearson Longman
Publication date	27 Apr 2011
Edition	14th
Chapter	1
ISBN (Print)	9780273752502
Publication status	Published - 27 Apr 2011

AUB Link

@inbook{84156d22a7734edfb85bb52f093dd860,

title = "Real Marketing Highlight: The Power of Customer Delight",

author = "Jeanne S{\o}rensen",

year = "2011",

month = apr,

day = "27",

language = "English",

isbn = "9780273752502",

editor = "Philip Kotler and Gary Armstrong",

booktitle = "Principles of Marketing",

publisher = "Pearson Longman",

edition = "14th",

}