Rejuvenation in Product Evolution: Looking Back to(Re)Design the Future

Mário Barros, Eric Dimla

Research output: Contribution to journalJournal articleResearchpeer-review


Product redesign is almost ubiquitous across industries. However, for brands with a heritage, this approach often encompasses revisiting past successes to rejuvenate them. It aims at retaining the perceived value whilst addressing innovation. This paper introduces rejuvenation as a specific approach in redesigning. This approach requires brands to analyse design classics, develop a strategic approach to innovation and interpret form-related characteristics into a set of new design principles. The research analyses existing case studies in the automotive and portable electronics industries, to clarify the positioning regarding innovation and the methods of interpreting form characteristics in light of new requirements, new technology and new contexts of use. The paper argues that rejuvenation can support brands in continuing or regaining their status quo in the industry when technical, aesthetic, social and economic perspectives are consistently considered across the design process.
Original languageEnglish
Pages (from-to)121-136
Number of pages16
Publication statusPublished - 22 Sep 2021


  • Product Design
  • Product Development
  • Redesign
  • rejuvenation
  • Innovation
  • Business Strategy


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