| Original language | Danish |
|---|---|
| Title of host publication | Kommunikation, mediaplanlægning og reklamestyring : metoder og modeller |
| Editors | Gitte Bach Lauritsen, Lars Grønholdt, Flemming Hansen |
| Number of pages | 35 |
| Volume | 1 |
| Place of Publication | København |
| Publisher | Samfundslitteratur |
| Publication date | 2001 |
| Pages | 118-152 |
| ISBN (Print) | 8759308192 |
| Publication status | Published - 2001 |
| Externally published | Yes |
Reklamens form og indhold
Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research