Reklamens form og indhold

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Original languageDanish
Title of host publicationKommunikation, mediaplanlægning og reklamestyring : metoder og modeller
EditorsGitte Bach Lauritsen, Lars Grønholdt, Flemming Hansen
Number of pages35
Volume1
Place of PublicationKøbenhavn
PublisherSamfundslitteratur
Publication date2001
Pages118-152
ISBN (Print)8759308192
Publication statusPublished - 2001
Externally publishedYes

Cite this