| Original language | Danish |
|---|---|
| Title of host publication | Markedskommunikation : Metoder og modeller i mediaplanlægning og reklamestyring |
| Editors | Lars Grønholdt, Flemming Hansen, Lars Bech Christensen |
| Place of Publication | København |
| Publisher | Samfundslitteratur |
| Publication date | 2006 |
| Edition | 2 |
| Pages | 137-176 |
| Publication status | Published - 2006 |
| Externally published | Yes |
Reklamens form og indhold
Lars Pynt Andersen
Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Education