Reklamens form og indhold

Research output: Contribution to book/anthology/report/conference proceedingBook chapterEducation

Original languageDanish
Title of host publicationMarkedskommunikation : Metoder og modeller i mediaplanlægning og reklamestyring
EditorsLars Grønholdt, Flemming Hansen, Lars Bech Christensen
Place of PublicationKøbenhavn
PublisherSamfundslitteratur
Publication date2006
Edition2
Pages137-176
Publication statusPublished - 2006
Externally publishedYes

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