Relationship Marketing: An Emperical Investigation About Users' Acceptance of Free Email/SMS Content

Urs E. Gattiker, Pia Pedersen, Stefano Perlusz

    Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearch

    Original languageEnglish
    Title of host publicationProceedings of EICAR 2002
    EditorsUrs Gattiker
    Publication date2002
    Publication statusPublished - 2002
    EventEICAR 2002, 8-11 June 2002 - Berlin, Germany
    Duration: 8 Jun 200211 Jun 2002

    Conference

    ConferenceEICAR 2002, 8-11 June 2002
    CountryGermany
    CityBerlin
    Period08/06/200211/06/2002

    Cite this

    Gattiker, U. E., Pedersen, P., & Perlusz, S. (2002). Relationship Marketing: An Emperical Investigation About Users' Acceptance of Free Email/SMS Content. In U. Gattiker (Ed.), Proceedings of EICAR 2002