Relationship Marketing: An Emperical Investigation About Users' Acceptance of Free Email/SMS Content

Urs E. Gattiker, Pia Pedersen, Stefano Perlusz

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research

Original language	English
Title of host publication	Proceedings of EICAR 2002
Editors	Urs Gattiker
Publication date	2002
Publication status	Published - 2002
Event	EICAR 2002, 8-11 June 2002 - Berlin, Germany Duration: 8 Jun 2002 → 11 Jun 2002

AUB Link

@inproceedings{89f94e009c2d11db8ed6000ea68e967b,

title = "Relationship Marketing: An Emperical Investigation About Users' Acceptance of Free Email/SMS Content",

author = "Gattiker, {Urs E.} and Pia Pedersen and Stefano Perlusz",

year = "2002",

language = "English",

editor = "Urs Gattiker",

booktitle = "Proceedings of EICAR 2002",

note = "EICAR 2002, 8-11 June 2002 ; Conference date: 08-06-2002 Through 11-06-2002",

}