Relationships between Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Andrea Ioana Iacob, John Kuada, Lartey Godwin Lawson

International Business Research Group

Research output: Contribution to journal › Journal article › Research › peer-review

1 PhD thesis

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2014
Country-of-origin effect and consumer brand perception: A developed and emerging market perspective
Iacob, A., 2014, Aalborg: Aalborg Universitetsforlag. 215 p.
Research output: PhD thesis

Open Access
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