| Original language | English |
|---|---|
| Title of host publication | Qualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice |
| Editors | Thomas Bjørner |
| Number of pages | 6 |
| Place of Publication | Copenhagen |
| Publisher | Hans Reitzels Forlag |
| Publication date | 2015 |
| Pages | 107-112 |
| Chapter | 4 |
| ISBN (Print) | 978-87-412-5853-9 |
| Publication status | Published - 2015 |
Reporting
Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review