Reputational Information: Its Role in Inter-organizational Collaboration

P. H. Andersen, H. B. Sørensen

Research output: Contribution to journalJournal articleResearchpeer-review

15 Citations (Scopus)

Abstract

This paper explores the concept of reputational information in relation to decision makers' choice of inter-organizational partners. Reputational information is compared to other sources of information and a set of propositions is developed linking aspects of relationship formation and development with the use of reputational information. The propositions are further examined through a case study of a large Danish Telecommunications company's use of reputational information when evaluating advertising agencies.

Original languageEnglish
JournalCorporate Reputation Review
Volume2
Issue number3
Pages (from-to)215-230
Number of pages16
ISSN1363-3589
DOIs
Publication statusPublished - 1 Jul 1999

Keywords

  • advertising
  • brand
  • communications
  • corporate branding
  • e-communication
  • identity
  • image
  • intangibles
  • philanthropy
  • positioning
  • reputation
  • stakeholder

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