Research Design

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationQualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice
EditorsThomas Bjørner
Place of PublicationCopenhagen
PublisherHans Reitzels Forlag
Publication date2015
Pages17-53
Chapter1
ISBN (Print)978-87-412-5853-9
Publication statusPublished - 2015

Keywords

  • Mixed Methods
  • Case studies
  • Action Research
  • Grounded theory
  • Ethnography
  • Narrative research
  • Phenomenology
  • Evaluation

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