Research Design

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationQualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice
EditorsThomas Bjørner
Place of PublicationCopenhagen
PublisherHans Reitzels Forlag
Publication date2015
Pages17-53
Chapter1
ISBN (Print)978-87-412-5853-9
Publication statusPublished - 2015

Keywords

  • Mixed Methods
  • Case studies
  • Action Research
  • Grounded theory
  • Ethnography
  • Narrative research
  • Phenomenology
  • Evaluation

Cite this

Bjørner, T. (2015). Research Design. In T. Bjørner (Ed.), Qualitative Methods for Consumer Research: The value of the qualitative approach in theory and practice (pp. 17-53). Hans Reitzels Forlag. http://hansreitzel.dk/Kommunikation/Qualitative-methods-for-Consumer-Research/9788741258539