@inbook{9fe3776f0d4244119d4b7da9f60b9adc,
title = "Research Design",
keywords = "Qualitative Methods, Consumer research, Interview, Observations, Document analysis, Mixed Methods, Case studies, Action Research, Grounded theory, Ethnography, Narrative research, Phenomenology, Evaluation",
author = "Thomas Bj{\o}rner",
year = "2015",
language = "English",
isbn = "978-87-412-5853-9",
pages = "17--53",
editor = "Thomas Bj{\o}rner",
booktitle = "Qualitative Methods for Consumer Research",
publisher = "Hans Reitzels Forlag",
address = "Denmark",
}