Abstract
Based on dynamic game theory and the principal-agent theory, this paper examined different government subsidy strategies in green supply chain management. Assuming that the retailer's level of selling effort involved asymmetric information, this study analyzed the impact of different government subsidy strategies on the wholesale price, the product greenness level, retail price, the level of selling effort, the manufacturer's profit, and the retailer's profit. The results showed that (1) the government's subsidy strategy can effectively not only improve the product greenness level but also increase the profits of an enterprise in a green supply chain, which helps the retailer to enhance their selling effort; (2) regardless of whether the retailer's level of selling effort was high or low, as the government's subsidy coefficient increased, the wholesale price continued to decrease, and the product greenness level and retailer's selling effort level also increased.
| Original language | English |
|---|---|
| Article number | 3083761 |
| Journal | Complexity |
| Volume | 2020 |
| ISSN | 1076-2787 |
| DOIs | |
| Publication status | Published - 2020 |
Bibliographical note
Funding Information:This work was supported by the National Natural Science Foundation of China (nos. 7150116, 71502037, and 71103149), the Natural Science Foundation of University in Jiangsu Province (no. 19KJB120006), the outstanding Doctor Scientific Research Fund Project at Jiangsu Normal University (no. 18XWRS008), and a project funded by the priority academic program development of Jiangsu Higher Education Instituations (PADP).
Publisher Copyright:
© 2020 Xigang Yuan et al.