Rethinking place brand communication: From product-oriented monologue to customer-engaging dialogue

    Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

    7 Citations (Scopus)
    Original languageEnglish
    Title of host publicationRethinking place branding : Comprehensive brand development for cities and regions
    EditorsMichalis Kavaratzis, Gary Warnaby , Gregory Ashworth
    Place of PublicationHeidelberg
    PublisherSpringer VS
    Publication date2015
    ISBN (Print)978-3-319-12423-0
    ISBN (Electronic)978-3-319-12424-7
    Publication statusPublished - 2015

    Cite this