Rethinking place brand communication: From product-oriented monologue to customer-engaging dialogue

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

5 Citations (Scopus)
Original languageEnglish
Title of host publicationRethinking place branding : Comprehensive brand development for cities and regions
EditorsMichalis Kavaratzis, Gary Warnaby , Gregory Ashworth
Place of PublicationHeidelberg
PublisherSpringer VS
Publication date2015
ISBN (Print)978-3-319-12423-0
ISBN (Electronic)978-3-319-12424-7
Publication statusPublished - 2015

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