Rethinking place brand communication: From product-oriented monologue to customer-engaging dialogue

Anette Therkelsen

doi:10.1007/978-3-319-12424-7_11

Rethinking place brand communication: From product-oriented monologue to customer-engaging dialogue

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Rethinking place branding : Comprehensive brand development for cities and regions
Editors	Michalis Kavaratzis, Gary Warnaby , Gregory Ashworth
Place of Publication	Heidelberg
Publisher	Springer VS
Publication date	2015
Pages	159-175
ISBN (Print)	978-3-319-12423-0
ISBN (Electronic)	978-3-319-12424-7
DOIs	https://doi.org/10.1007/978-3-319-12424-7_11
Publication status	Published - 2015

Access to Document

10.1007/978-3-319-12424-7_11

Cite this

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title = "Rethinking place brand communication: From product-oriented monologue to customer-engaging dialogue",

author = "Anette Therkelsen",

year = "2015",

doi = "10.1007/978-3-319-12424-7_11",

language = "English",

isbn = "978-3-319-12423-0",

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editor = "Michalis Kavaratzis and {Warnaby }, Gary and Gregory Ashworth",

booktitle = "Rethinking place branding",

publisher = "Springer VS",

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Rethinking place brand communication : From product-oriented monologue to customer-engaging dialogue. / Therkelsen, Anette.

Rethinking place branding: Comprehensive brand development for cities and regions. ed. / Michalis Kavaratzis; Gary Warnaby ; Gregory Ashworth. Heidelberg : Springer VS, 2015. p. 159-175.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

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T2 - From product-oriented monologue to customer-engaging dialogue

AU - Therkelsen, Anette

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EP - 175

BT - Rethinking place branding

A2 - Kavaratzis, Michalis

A2 - Warnaby , Gary

A2 - Ashworth, Gregory

PB - Springer VS

CY - Heidelberg

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