TY - GEN
T1 - Roadmapping in the Digital Transformation Literature
AU - Zada, Ashna Mahmood
AU - Persson, John Stouby
AU - Nielsen, Peter Axel
PY - 2022
Y1 - 2022
N2 - Digital transformation is vital for organizations in all sectors, as it changes value creation, customer relationships, and internal processes. A key concern in digital transformations is creating and executing an effective strategy that reimagines the organization. However, structured approaches for reimagination in a digital transformation are still missing. This paper contributes to this concern by reviewing how roadmapping is used in the digital transformation literature. Roadmapping is a flexible technique to support the strategic formulation of short- and long-range changes to software, business, organizational and structural aspects. Reviewing 28 papers on digital transformation, we uncovered five types of roadmapping for reimagining organizations: Product-Technology, Strategy, Business, Data, and Design. For these five types, we unfold the landscape of obstacles, opportunities, and context for different pathways to successfully reimagining organizations in digital transformations.
AB - Digital transformation is vital for organizations in all sectors, as it changes value creation, customer relationships, and internal processes. A key concern in digital transformations is creating and executing an effective strategy that reimagines the organization. However, structured approaches for reimagination in a digital transformation are still missing. This paper contributes to this concern by reviewing how roadmapping is used in the digital transformation literature. Roadmapping is a flexible technique to support the strategic formulation of short- and long-range changes to software, business, organizational and structural aspects. Reviewing 28 papers on digital transformation, we uncovered five types of roadmapping for reimagining organizations: Product-Technology, Strategy, Business, Data, and Design. For these five types, we unfold the landscape of obstacles, opportunities, and context for different pathways to successfully reimagining organizations in digital transformations.
KW - Digital transformation
KW - Literature review
KW - Process
KW - Roadmapping
UR - http://www.scopus.com/inward/record.url?scp=85142673799&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-20706-8_3
DO - 10.1007/978-3-031-20706-8_3
M3 - Article in proceeding
SN - 978-3-031-20705-1
VL - 463
T3 - Lecture Notes in Business Information Processing
SP - 35
EP - 50
BT - Software Business 13th International Conference
A2 - Carroll, Noel
A2 - Nguyen-Duc, Anh
A2 - Wang, Xiaofeng
A2 - Stray, Viktoria
PB - Springer
T2 - 13th International Conference on Software Business, ICSOB 2022
Y2 - 8 November 2022 through 11 November 2022
ER -