Roadmapping in the Digital Transformation Literature

Ashna Mahmood Zada; John Stouby Persson; Peter Axel Nielsen

doi:10.1007/978-3-031-20706-8_3

Roadmapping in the Digital Transformation Literature

Ashna Mahmood Zada, John Stouby Persson, Peter Axel Nielsen

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

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Abstract

Digital transformation is vital for organizations in all sectors, as it changes value creation, customer relationships, and internal processes. A key concern in digital transformations is creating and executing an effective strategy that reimagines the organization. However, structured approaches for reimagination in a digital transformation are still missing. This paper contributes to this concern by reviewing how roadmapping is used in the digital transformation literature. Roadmapping is a flexible technique to support the strategic formulation of short- and long-range changes to software, business, organizational and structural aspects. Reviewing 28 papers on digital transformation, we uncovered five types of roadmapping for reimagining organizations: Product-Technology, Strategy, Business, Data, and Design. For these five types, we unfold the landscape of obstacles, opportunities, and context for different pathways to successfully reimagining organizations in digital transformations.

Original language	English
Title of host publication	Software Business 13th International Conference
Editors	Noel Carroll, Anh Nguyen-Duc, Xiaofeng Wang, Viktoria Stray
Number of pages	16
Volume	463
Publisher	Springer
Publication date	2022
Pages	35-50
ISBN (Print)	978-3-031-20705-1
ISBN (Electronic)	978-3-031-20706-8
DOIs	https://doi.org/10.1007/978-3-031-20706-8_3
Publication status	Published - 2022
Event	13th International Conference on Software Business, ICSOB 2022 - Bolzano, Italy Duration: 8 Nov 2022 → 11 Nov 2022

Conference

Conference	13th International Conference on Software Business, ICSOB 2022
Country/Territory	Italy
City	Bolzano
Period	08/11/2022 → 11/11/2022

Series	Lecture Notes in Business Information Processing
ISSN	1865-1348

Keywords

Digital transformation
Literature review
Process
Roadmapping

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10.1007/978-3-031-20706-8_3

ICSOB-2022_ZadaAccepted author manuscript, 433 KB

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title = "Roadmapping in the Digital Transformation Literature",

abstract = "Digital transformation is vital for organizations in all sectors, as it changes value creation, customer relationships, and internal processes. A key concern in digital transformations is creating and executing an effective strategy that reimagines the organization. However, structured approaches for reimagination in a digital transformation are still missing. This paper contributes to this concern by reviewing how roadmapping is used in the digital transformation literature. Roadmapping is a flexible technique to support the strategic formulation of short- and long-range changes to software, business, organizational and structural aspects. Reviewing 28 papers on digital transformation, we uncovered five types of roadmapping for reimagining organizations: Product-Technology, Strategy, Business, Data, and Design. For these five types, we unfold the landscape of obstacles, opportunities, and context for different pathways to successfully reimagining organizations in digital transformations.",

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booktitle = "Software Business 13th International Conference",

address = "Germany",

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Zada, AM , Persson, JS & Nielsen, PA 2022, Roadmapping in the Digital Transformation Literature. in N Carroll, A Nguyen-Duc, X Wang & V Stray (eds), Software Business 13th International Conference. vol. 463, Springer, Lecture Notes in Business Information Processing, pp. 35-50, 13th International Conference on Software Business, ICSOB 2022, Bolzano, Italy, 08/11/2022. https://doi.org/10.1007/978-3-031-20706-8_3

Roadmapping in the Digital Transformation Literature. / Zada, Ashna Mahmood ; Persson, John Stouby ; Nielsen, Peter Axel.
Software Business 13th International Conference. ed. / Noel Carroll; Anh Nguyen-Duc; Xiaofeng Wang; Viktoria Stray. Vol. 463 Springer, 2022. p. 35-50 (Lecture Notes in Business Information Processing).

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

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Roadmapping in the Digital Transformation Literature

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Keywords

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