Abstract

 

On the basis of qualitative interviews on 'Energibyen Frederikshavn' (Energy City Frederikshavn), the article reveals various rationales underlying modern consumers' often contradictory opinions and attitudes to climate change and energy consumption. It may seem hard to decide whether the interest in sustainable, alternative sources of energy is conditioned by the soaring price of oil or present threats of climate change. And does it really matter what the motivations are as long as behaviour is changed? The article will discuss the energy discourses produced by the people in the participating focus group in the light of three rather different, theoretical positions. And, finally, we will contextualize the findings with respect to risk society and media including political dilemmas in the case of Denmark.

Original languageEnglish
JournalSymboløkonomiske Nyheder
Issue number27
Number of pages9
ISSN1901-0141
Publication statusPublished - 2009

Fingerprint

energy
climate change
risk society
qualitative interview
energy consumption
Denmark
threat
discourse
present
Group

Keywords

  • energy consumers
  • campaign
  • media discourses
  • risk society
  • subject and situation orientation

Cite this

Andersen, M. W., Halgaard, A-M. R., & Rasmussen, T. A. (2009). Schizophrenic Energy Users. Symboløkonomiske Nyheder, (27).
Andersen, Maria Wael ; Halgaard, Anne-Marie Rud ; Rasmussen, Tove Arendt. / Schizophrenic Energy Users. In: Symboløkonomiske Nyheder. 2009 ; No. 27.
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Andersen, MW, Halgaard, A-MR & Rasmussen, TA 2009, 'Schizophrenic Energy Users', Symboløkonomiske Nyheder, no. 27.

Schizophrenic Energy Users. / Andersen, Maria Wael; Halgaard, Anne-Marie Rud; Rasmussen, Tove Arendt.

In: Symboløkonomiske Nyheder, No. 27, 2009.

Research output: Contribution to journalJournal articleCommunication

TY - JOUR

T1 - Schizophrenic Energy Users

AU - Andersen, Maria Wael

AU - Halgaard, Anne-Marie Rud

AU - Rasmussen, Tove Arendt

PY - 2009

Y1 - 2009

N2 -   On the basis of qualitative interviews on 'Energibyen Frederikshavn' (Energy City Frederikshavn), the article reveals various rationales underlying modern consumers' often contradictory opinions and attitudes to climate change and energy consumption. It may seem hard to decide whether the interest in sustainable, alternative sources of energy is conditioned by the soaring price of oil or present threats of climate change. And does it really matter what the motivations are as long as behaviour is changed? The article will discuss the energy discourses produced by the people in the participating focus group in the light of three rather different, theoretical positions. And, finally, we will contextualize the findings with respect to risk society and media including political dilemmas in the case of Denmark.

AB -   On the basis of qualitative interviews on 'Energibyen Frederikshavn' (Energy City Frederikshavn), the article reveals various rationales underlying modern consumers' often contradictory opinions and attitudes to climate change and energy consumption. It may seem hard to decide whether the interest in sustainable, alternative sources of energy is conditioned by the soaring price of oil or present threats of climate change. And does it really matter what the motivations are as long as behaviour is changed? The article will discuss the energy discourses produced by the people in the participating focus group in the light of three rather different, theoretical positions. And, finally, we will contextualize the findings with respect to risk society and media including political dilemmas in the case of Denmark.

KW - energy consumers

KW - campaign

KW - media discourses

KW - risk society

KW - subject and situation orientation

M3 - Journal article

JO - Symboløkonomiske Nyheder

JF - Symboløkonomiske Nyheder

SN - 1901-0141

IS - 27

ER -