Service Dominant Logic. Changing perspective, revising the toolbox

Nicola Morelli; Amalia De Götzen

Service Dominant Logic. Changing perspective, revising the toolbox

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

Abstract

This paper analyses the perspective shift that has happened in service design practice with the introduction of the Service Dominant Logic. Three different levels of design action are presented with their methodological implications. In the fluid context where diffuse design, expert design and strategic design take place, relevant case studies are shortly presented in order to describe the designer’s role in the value-creation process and the consequent necessary revision of his own toolbox.

Original language	English
Title of host publication	Proceedings of the fifth Service Design and Innovation conference : Service Geographies
Publisher	Linköping University Electronic Press
Publication date	24 May 2016
Pages	132-142
Publication status	Published - 24 May 2016
Event	The 5th Service Design and Innovation Conference - København, Denmark Duration: 24 May 2016 → 26 May 2016 Conference number: 5

Conference

Conference	The 5th Service Design and Innovation Conference
Number	5
Country/Territory	Denmark
City	København
Period	24/05/2016 → 26/05/2016

Keywords

Service Dominant Logic
service design toolbox
prototyping
infrastructuring

Access to Document

http://www.ep.liu.se/ecp/125/011/ecp16125011.pdf

AUB Link

Search for the material in Aalborg University Library's search engine

ServDes Conference
Nicola Morelli (Other) & Amalia De Götzen (Other)
24 May 2016 → 26 May 2016
Activity: Other

Cite this

@inproceedings{ab037b4469364ef5b839f90c8dd82b0c,

title = "Service Dominant Logic. Changing perspective, revising the toolbox",

abstract = "This paper analyses the perspective shift that has happened in service design practice with the introduction of the Service Dominant Logic. Three different levels of design action are presented with their methodological implications. In the fluid context where diffuse design, expert design and strategic design take place, relevant case studies are shortly presented in order to describe the designer{\textquoteright}s role in the value-creation process and the consequent necessary revision of his own toolbox.",

keywords = "Service Dominant Logic, service design toolbox, prototyping, infrastructuring",

author = "Nicola Morelli and G{\"o}tzen, {Amalia De}",

year = "2016",

month = may,

day = "24",

language = "English",

pages = "132--142",

booktitle = "Proceedings of the fifth Service Design and Innovation conference",

publisher = "Link{\"o}ping University Electronic Press",

note = "The 5th Service Design and Innovation Conference ; Conference date: 24-05-2016 Through 26-05-2016",

}

Morelli, N & Götzen, AD 2016, Service Dominant Logic. Changing perspective, revising the toolbox. in Proceedings of the fifth Service Design and Innovation conference: Service Geographies. Linköping University Electronic Press, pp. 132-142, The 5th Service Design and Innovation Conference, København, Denmark, 24/05/2016. <http://www.ep.liu.se/ecp/125/011/ecp16125011.pdf>

Service Dominant Logic. Changing perspective, revising the toolbox. / Morelli, Nicola ; Götzen, Amalia De.
Proceedings of the fifth Service Design and Innovation conference: Service Geographies. Linköping University Electronic Press, 2016. p. 132-142.

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

TY - GEN

T1 - Service Dominant Logic. Changing perspective, revising the toolbox

AU - Morelli, Nicola

AU - Götzen, Amalia De

N1 - Conference code: 5

PY - 2016/5/24

Y1 - 2016/5/24

N2 - This paper analyses the perspective shift that has happened in service design practice with the introduction of the Service Dominant Logic. Three different levels of design action are presented with their methodological implications. In the fluid context where diffuse design, expert design and strategic design take place, relevant case studies are shortly presented in order to describe the designer’s role in the value-creation process and the consequent necessary revision of his own toolbox.

AB - This paper analyses the perspective shift that has happened in service design practice with the introduction of the Service Dominant Logic. Three different levels of design action are presented with their methodological implications. In the fluid context where diffuse design, expert design and strategic design take place, relevant case studies are shortly presented in order to describe the designer’s role in the value-creation process and the consequent necessary revision of his own toolbox.

KW - Service Dominant Logic

KW - service design toolbox

KW - prototyping

KW - infrastructuring

M3 - Article in proceeding

SP - 132

EP - 142

BT - Proceedings of the fifth Service Design and Innovation conference

PB - Linköping University Electronic Press

T2 - The 5th Service Design and Innovation Conference

Y2 - 24 May 2016 through 26 May 2016

ER -

Service Dominant Logic. Changing perspective, revising the toolbox

Abstract

Conference

Keywords

Access to Document

AUB Link

Fingerprint

Activities

ServDes Conference

Cite this