SimonXXL - Investigating Spontaneous Group Formation around Public Installations

Bo Jacobsen, Michael Utne Kærholm Svendsen, Adam Kjær Søgaard, Rune Lundegaard Uggerhøj, Markus Löchtefeld

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

1 Citation (Scopus)
49 Downloads (Pure)


In this paper, we set out to explore how to design for spontaneous group formation, as part of shared encounters in a public installation. Spontaneous group formation describes a phenomenon where pedestrians form groups with other pedestrians, to whom they are previously unacquainted, for the purpose of interacting with an installation. This was accomplished by developing a 5 by 5 m version of the game based on the Simon game, with flashing lights and oversized buttons, designed to encourage spontaneous group formation by giving an advantage to larger groups, up to a maximum of four. Over three days of testing, the prototype was found to generate 11 spontaneous group formations out of 161 total use cases, showing evidence that effective lures are one of the key factors behind the phenomenon.

Original languageEnglish
Title of host publicationInteractivity, Game Creation, Design, Learning, and Innovation : 8th EAI International Conference, ArtsIT 2019, and 4th EAI International Conference, DLI 2019, Aalborg, Denmark, November 6–8, 2019, Proceedings
EditorsAnthony Brooks, Eva Irene Brooks
Number of pages18
Publication date2020
ISBN (Print)978-3-030-53293-2
ISBN (Electronic)978-3-030-53294-9
Publication statusPublished - 2020
Event8th EAI International Conference: ArtsIT, Interactivity & Game Creation - Aalborg University, Aalborg, Denmark
Duration: 6 Nov 20198 Nov 2019
Conference number: 8


Conference8th EAI International Conference: ArtsIT, Interactivity & Game Creation
LocationAalborg University
Internet address
SeriesLecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering


  • Public Installation
  • Public Game
  • Spontaneous Group Formation
  • Playable Cities

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