Abstract
Sixteen new case studies on topical advertising from an international range of brands and companies such as Monki (Sweden), Carlsberg (Denmark) Burger King (US) and Aperol (Italy).
Cases in chapter 1-16:
- Small talking with Jaguar
- Feminist Manifesto Advertising
- Carlsberg and the way to be Danish
- The detour that paved a new path for Burger King
- How an orange drink became the new black
- Are you Swapfiet'ing around?
- The 'ultra-chic' weatherproof functional wear
- Zendium - the bacteria friendly cavity fighter
- Murder your thirst
- The Twix Meltdown
- Match Point for Gatorade
- Super Bowl Now, Laundry Later
- Hammering the Cheetos brand into popcorn
- Smelling fresh for ever and ever...
- Turning tears into good PR
- Creating a window for the VELUX brand
Cases in chapter 1-16:
- Small talking with Jaguar
- Feminist Manifesto Advertising
- Carlsberg and the way to be Danish
- The detour that paved a new path for Burger King
- How an orange drink became the new black
- Are you Swapfiet'ing around?
- The 'ultra-chic' weatherproof functional wear
- Zendium - the bacteria friendly cavity fighter
- Murder your thirst
- The Twix Meltdown
- Match Point for Gatorade
- Super Bowl Now, Laundry Later
- Hammering the Cheetos brand into popcorn
- Smelling fresh for ever and ever...
- Turning tears into good PR
- Creating a window for the VELUX brand
| Original language | English |
|---|---|
| Title of host publication | Strategic Advertising Management |
| Editors | Larry Percy, Richard Rosenbaum-Elliott |
| Place of Publication | Oxford |
| Publisher | Oxford University Press |
| Publication date | 1 Feb 2021 |
| Edition | 6 |
| ISBN (Print) | ISBN: 9780198835615 |
| Publication status | Published - 1 Feb 2021 |
Keywords
- Advertising
- Branding