Smartphone adoption: Design of factors within the framework of Theory of Consumption Values

Katarina Petrovcikova, Frantisek Sudzina

Research output: Contribution to book/anthology/report/conference proceedingConference abstract in proceedingResearchpeer-review


Smartphones are used by majority of Western population, and they are mobile phones of choice also in the rest of the world. The Theory of Consumption Values (TCV) is a marketing theory that explains purchase behavior of consumer goods and services. The framework consists of functional, social, epistemic, hedonic, and conditional values; the latter being functional and/or social values present only in a specific situation. TCV is used in mobile device adoption literature disproportionably more often than in other fields. But virtually all TCV studies focused on smartphones are qualitative. The aim of this research is to design factors which could be later used in quantitative studies. Data were collected in Slovakia, and they are analyzed using principal component analysis. With regards to the results, there were 5 factors identified for functional values, 6 factors for social values, 3 factor for epistemic values, 4 factors for hedonic values, and 7 factors for conditional values.
Original languageEnglish
Title of host publication21st EBES Conference - Budapest : Program and Abstract Book
Place of PublicationIstanbul
PublisherFilmon Baskı Çözümleri
Publication date2017
ISBN (Print)978-605-84468-8-5
Publication statusPublished - 2017
EventEBES Conference - Budapest University of Technology and Economics (BME), Budapest, Hungary
Duration: 12 Jan 201714 Jan 2017
Conference number: 21


ConferenceEBES Conference
LocationBudapest University of Technology and Economics (BME)
Internet address


  • smartphones
  • Theory of Consumption Values

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