Smartphone adoption: Design of factors within the framework of Theory of Consumption Values

Katarina Petrovcikova; Frantisek Sudzina

doi:10.1007/978-3-319-76288-3_4

Smartphone adoption: Design of factors within the framework of Theory of Consumption Values

Katarina Petrovcikova, Frantisek Sudzina

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

4 Citations (Scopus)

Abstract

After the initial feature mobile phone adoption, there is a widespread smartphone proliferation. The Theory of Consumption Values (TCV) is a marketing theory that explains purchase behavior of consumer goods and services. The framework consists of functional, social, epistemic, hedonic, and conditional values; the latter being functional and/or social values present only in a specific situation. TCV is used in mobile device adoption literature disproportionably more often than in other fields. However, virtually all TCV studies focused on smartphones are qualitative. The aim of this research is to design factors which could be later used in quantitative studies. These factors are identified using principal component analysis. With regards to the results, there were five factors identified for functional values, six factors for social values, three factor for epistemic values, four factors for hedonic values, and seven factors for conditional values.

Original language	English
Title of host publication	Consumer Behavior, Organizational Strategy and Financial Economics : Proceedings of the 21st Eurasia Business and Economics Society Conference
Editors	Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can
Publisher	Springer Publishing Company
Publication date	2018
Pages	53-62
ISBN (Print)	978-3-319-76287-6
ISBN (Electronic)	978-3-319-76288-3
DOIs	https://doi.org/10.1007/978-3-319-76288-3_4
Publication status	Published - 2018
Event	EBES Conference - Budapest University of Technology and Economics (BME), Budapest, Hungary Duration: 12 Jan 2017 → 14 Jan 2017 Conference number: 21 http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx

Conference

Conference	EBES Conference
Number	21
Location	Budapest University of Technology and Economics (BME)
Country/Territory	Hungary
City	Budapest
Period	12/01/2017 → 14/01/2017
Internet address	http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx

Series	Eurasian Studies in Business and Economics
Volume	9
ISSN	2364-5067

Bibliographical note

The abstract of this conference paper was published in the book of abstracts in 2017; it had the same title.

Keywords

adoption
smartphone
Theory of Consumption Values

Access to Document

10.1007/978-3-319-76288-3_4

AUB Link

Search for the material in Aalborg University Library's search engine

Cite this

Petrovcikova, K., & Sudzina, F. (2018). Smartphone adoption: Design of factors within the framework of Theory of Consumption Values. In M. H. Bilgin, H. Danis, E. Demir, & U. Can (Eds.), Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference (pp. 53-62). Springer Publishing Company. https://doi.org/10.1007/978-3-319-76288-3_4

Petrovcikova, Katarina ; Sudzina, Frantisek. / Smartphone adoption : Design of factors within the framework of Theory of Consumption Values. Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference. editor / Mehmet Huseyin Bilgin ; Hakan Danis ; Ender Demir ; Ugur Can. Springer Publishing Company, 2018. pp. 53-62 (Eurasian Studies in Business and Economics, Vol. 9).

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abstract = "After the initial feature mobile phone adoption, there is a widespread smartphone proliferation. The Theory of Consumption Values (TCV) is a marketing theory that explains purchase behavior of consumer goods and services. The framework consists of functional, social, epistemic, hedonic, and conditional values; the latter being functional and/or social values present only in a specific situation. TCV is used in mobile device adoption literature disproportionably more often than in other fields. However, virtually all TCV studies focused on smartphones are qualitative. The aim of this research is to design factors which could be later used in quantitative studies. These factors are identified using principal component analysis. With regards to the results, there were five factors identified for functional values, six factors for social values, three factor for epistemic values, four factors for hedonic values, and seven factors for conditional values.",

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Petrovcikova, K & Sudzina, F 2018, Smartphone adoption: Design of factors within the framework of Theory of Consumption Values. in MH Bilgin, H Danis, E Demir & U Can (eds), Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference. Springer Publishing Company, Eurasian Studies in Business and Economics, vol. 9, pp. 53-62, EBES Conference, Budapest, Hungary, 12/01/2017. https://doi.org/10.1007/978-3-319-76288-3_4

Smartphone adoption: Design of factors within the framework of Theory of Consumption Values. / Petrovcikova, Katarina; Sudzina, Frantisek.
Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference. ed. / Mehmet Huseyin Bilgin; Hakan Danis; Ender Demir; Ugur Can. Springer Publishing Company, 2018. p. 53-62 (Eurasian Studies in Business and Economics, Vol. 9).

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

TY - GEN

T1 - Smartphone adoption

T2 - EBES Conference

AU - Petrovcikova, Katarina

AU - Sudzina, Frantisek

N1 - Conference code: 21

PY - 2018

Y1 - 2018

N2 - After the initial feature mobile phone adoption, there is a widespread smartphone proliferation. The Theory of Consumption Values (TCV) is a marketing theory that explains purchase behavior of consumer goods and services. The framework consists of functional, social, epistemic, hedonic, and conditional values; the latter being functional and/or social values present only in a specific situation. TCV is used in mobile device adoption literature disproportionably more often than in other fields. However, virtually all TCV studies focused on smartphones are qualitative. The aim of this research is to design factors which could be later used in quantitative studies. These factors are identified using principal component analysis. With regards to the results, there were five factors identified for functional values, six factors for social values, three factor for epistemic values, four factors for hedonic values, and seven factors for conditional values.

AB - After the initial feature mobile phone adoption, there is a widespread smartphone proliferation. The Theory of Consumption Values (TCV) is a marketing theory that explains purchase behavior of consumer goods and services. The framework consists of functional, social, epistemic, hedonic, and conditional values; the latter being functional and/or social values present only in a specific situation. TCV is used in mobile device adoption literature disproportionably more often than in other fields. However, virtually all TCV studies focused on smartphones are qualitative. The aim of this research is to design factors which could be later used in quantitative studies. These factors are identified using principal component analysis. With regards to the results, there were five factors identified for functional values, six factors for social values, three factor for epistemic values, four factors for hedonic values, and seven factors for conditional values.

KW - adoption

KW - smartphone

KW - Theory of Consumption Values

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M3 - Article in proceeding

SN - 978-3-319-76287-6

T3 - Eurasian Studies in Business and Economics

SP - 53

EP - 62

BT - Consumer Behavior, Organizational Strategy and Financial Economics

A2 - Bilgin, Mehmet Huseyin

A2 - Danis, Hakan

A2 - Demir, Ender

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PB - Springer Publishing Company

Y2 - 12 January 2017 through 14 January 2017

ER -

Petrovcikova K, Sudzina F. Smartphone adoption: Design of factors within the framework of Theory of Consumption Values. In Bilgin MH, Danis H, Demir E, Can U, editors, Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference. Springer Publishing Company. 2018. p. 53-62. (Eurasian Studies in Business and Economics, Vol. 9). doi: 10.1007/978-3-319-76288-3_4

Smartphone adoption: Design of factors within the framework of Theory of Consumption Values

Abstract

Conference

Bibliographical note

Keywords

Access to Document

AUB Link

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Cite this