Smartphone adoption: Design of factors within the framework of Theory of Consumption Values

Katarina Petrovcikova, Frantisek Sudzina

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review


After the initial feature mobile phone adoption, there is a widespread smartphone proliferation. The Theory of Consumption Values (TCV) is a marketing theory that explains purchase behavior of consumer goods and services. The framework consists of functional, social, epistemic, hedonic, and conditional values; the latter being functional and/or social values present only in a specific situation. TCV is used in mobile device adoption literature disproportionably more often than in other fields. However, virtually all TCV studies focused on smartphones are qualitative. The aim of this research is to design factors which could be later used in quantitative studies. These factors are identified using principal component analysis. With regards to the results, there were five factors identified for functional values, six factors for social values, three factor for epistemic values, four factors for hedonic values, and seven factors for conditional values.
Original languageEnglish
Title of host publicationConsumer Behavior, Organizational Strategy and Financial Economics : Proceedings of the 21st Eurasia Business and Economics Society Conference
EditorsMehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can
PublisherSpringer Publishing Company
Publication date2018
ISBN (Print)978-3-319-76287-6
ISBN (Electronic)978-3-319-76288-3
Publication statusPublished - 2018
EventEBES Conference - Budapest University of Technology and Economics (BME), Budapest, Hungary
Duration: 12 Jan 201714 Jan 2017
Conference number: 21


ConferenceEBES Conference
LocationBudapest University of Technology and Economics (BME)
Internet address
SeriesEurasian Studies in Business and Economics

Bibliographical note

The abstract of this conference paper was published in the book of abstracts in 2017; it had the same title.


  • adoption
  • smartphone
  • Theory of Consumption Values

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