After the initial feature mobile phone adoption, there is a widespread smartphone proliferation. The Theory of Consumption Values (TCV) is a marketing theory that explains purchase behavior of consumer goods and services. The framework consists of functional, social, epistemic, hedonic, and conditional values; the latter being functional and/or social values present only in a specific situation. TCV is used in mobile device adoption literature disproportionably more often than in other fields. However, virtually all TCV studies focused on smartphones are qualitative. The aim of this research is to design factors which could be later used in quantitative studies. These factors are identified using principal component analysis. With regards to the results, there were five factors identified for functional values, six factors for social values, three factor for epistemic values, four factors for hedonic values, and seven factors for conditional values.
|Title of host publication||Consumer Behavior, Organizational Strategy and Financial Economics : Proceedings of the 21st Eurasia Business and Economics Society Conference|
|Editors||Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can|
|Publisher||Springer Publishing Company|
|Publication status||Published - 2018|
|Event||EBES Conference - Budapest University of Technology and Economics (BME), Budapest, Hungary|
Duration: 12 Jan 2017 → 14 Jan 2017
Conference number: 21
|Location||Budapest University of Technology and Economics (BME)|
|Period||12/01/2017 → 14/01/2017|
|Series||Eurasian Studies in Business and Economics|
Bibliographical noteThe abstract of this conference paper was published in the book of abstracts in 2017; it had the same title.
- Theory of Consumption Values