Sounding out i’m lovin’ it – a multimodal discourse analysis of the sonic logo in commercials for McDonald’s 2003–2018

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalCritical Discourse Studies
Volume16
Issue number5
Pages (from-to)569-582
Number of pages14
ISSN1740-5904
Publication statusPublished - 28 May 2019

Cite this

@article{a716cd1079ea4e0882ec6178394ec5a5,
title = "Sounding out i’m lovin’ it – a multimodal discourse analysis of the sonic logo in commercials for McDonald’s 2003–2018",
author = "Graakj{\ae}r, {Nicolai J{\o}rgensgaard}",
year = "2019",
month = "5",
day = "28",
language = "English",
volume = "16",
pages = "569--582",
journal = "Critical Discourse Studies",
issn = "1740-5904",
publisher = "Routledge",
number = "5",

}

Sounding out i’m lovin’ it – a multimodal discourse analysis of the sonic logo in commercials for McDonald’s 2003–2018. / Graakjær, Nicolai Jørgensgaard.

In: Critical Discourse Studies, Vol. 16, No. 5, 28.05.2019, p. 569-582.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Sounding out i’m lovin’ it – a multimodal discourse analysis of the sonic logo in commercials for McDonald’s 2003–2018

AU - Graakjær, Nicolai Jørgensgaard

PY - 2019/5/28

Y1 - 2019/5/28

M3 - Journal article

VL - 16

SP - 569

EP - 582

JO - Critical Discourse Studies

JF - Critical Discourse Studies

SN - 1740-5904

IS - 5

ER -