Stop Spreading the Data: PSM, Trust and Third-Party Services

Jannick Kirk Sørensen, Hilde van den Bulck, Sokol Kosta

Research output: Contribution to journalReview articlepeer-review

3 Citations (Scopus)
151 Downloads (Pure)


The article analyzes problems relating to public service media use of third-party services that track, collect, and analyze user behavior. The article extends a rights-based conception of privacy to privacy as a social phenomenon based in trust, relevant to public service media as “islands of trust.” However, data of European public and private media sites show that public service media, especially those that run advertising, show few differences with private media in their use of third-party services. The European Union's (EU's) General Data Protection Regulation (GDPR) did significantly change this, suggesting a need for public service media to prioritize ethical values over market considerations.
Original languageEnglish
JournalJournal of Information Policy
Pages (from-to)474-513
Number of pages40
Publication statusPublished - 24 Dec 2020

Bibliographical note

Publisher Copyright:
© 2020 Penn State University Press. All rights reserved.


  • Privacy
  • Public service media
  • web privacy measurement
  • third party server
  • rights-based approach to privacy


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