Strategic collaboration on business model innovation: A transaction cost perspective

The present paper focuses on collaboration as a source of hybridization of the market in the case of business model innovation. The basic argument is that while hybridization economizes on transaction costs, it also gives rise to transaction costs. In effect, transaction costs appears as a dialectical phenomenon. The argument is illustrated by a narrative of a case of radical business model innovation. The narrative shows how collaborators economize on transaction costs by developing a mutual understanding and shared interpretation of business model innovation, but at the same time gives rise to transaction costs elsewhere in the ecosystem to which the collaborators belong.