Strategizing in multiple ways

Mette Vinther Larsen, Charlotte Øland Madsen, Jørgen Gulddahl Rasmussen

    Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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    Strategy processes are kinds of wayfaring where different actors interpret a formally defined strat-egy differently. In the everyday practice of organizations strategizing takes place in multiple ways through narratives and sensible actions. This forms a meshwork of polyphonic ways to enact one and the same strategy. The paper focusses on such processes as they develop in a Danish service company. It is done on the basis of an empirical and longitudinal study of a strategy process in the Service Company where the strategic purpose was to implement value-based management. The theme to be developed based on this development paper is whether one can understand these diver-gent strategic wayfaring processes as constructive for organizations.
    Original languageDanish
    Title of host publicationManaging to Make a Difference BAM Conference 2013 Liverpool, 10th – 12th September
    Number of pages8
    Publication date2013
    Publication statusPublished - 2013
    EventBAM2013 - Aintree Racecourse, Liverpool, United Kingdom
    Duration: 11 Sept 201313 Sept 2013


    LocationAintree Racecourse
    Country/TerritoryUnited Kingdom

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