Studying the Aesthetics of Images and Advertising Films: Combining Systemic-Functional Grammar and Audience Physiology

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

The notion, that aesthetic objects are not only things but also does something to those who engage with them, is consistent among various researchers in the arts and humanities; and also that this is not primarily a matter of interpretative symbolic meaning in the fields of semiotics and hermeneutics, but may rather be associated with sense perception, such as arousal, vigilance, fascination and appraisal (Marković 2012). In this position paper, we sketch out a conceptual approach for the study of art by combining, on the one hand, the systemic-functional and social-semiotic approach to textual analysis of grammar (Kress & van Leeuwen 2006, van Leeuwen 1999), and on the other hand, attentional and affective-computing techniques for measuring audience response.
Original languageEnglish
JournalAkademisk Kvarter
Volume16
ISSN1904-0008
Publication statusPublished - 2017
EventAAU Conference on How to Do Things With Art - First Hotel, Aalborg, Denmark
Duration: 12 Nov 201513 Nov 2015

Conference

ConferenceAAU Conference on How to Do Things With Art
LocationFirst Hotel
CountryDenmark
CityAalborg
Period12/11/201513/11/2015

Cite this

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title = "Studying the Aesthetics of Images and Advertising Films: Combining Systemic-Functional Grammar and Audience Physiology",
abstract = "The notion, that aesthetic objects are not only things but also does something to those who engage with them, is consistent among various researchers in the arts and humanities; and also that this is not primarily a matter of interpretative symbolic meaning in the fields of semiotics and hermeneutics, but may rather be associated with sense perception, such as arousal, vigilance, fascination and appraisal (Marković 2012). In this position paper, we sketch out a conceptual approach for the study of art by combining, on the one hand, the systemic-functional and social-semiotic approach to textual analysis of grammar (Kress & van Leeuwen 2006, van Leeuwen 1999), and on the other hand, attentional and affective-computing techniques for measuring audience response.",
author = "Anders Bonde and Birger Larsen",
year = "2017",
language = "English",
volume = "16",
journal = "Akademisk Kvarter",
issn = "1904-0008",
publisher = "Aalborg Universitetsforlag",

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Studying the Aesthetics of Images and Advertising Films : Combining Systemic-Functional Grammar and Audience Physiology. / Bonde, Anders; Larsen, Birger.

In: Akademisk Kvarter, Vol. 16, 2017.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

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T2 - Combining Systemic-Functional Grammar and Audience Physiology

AU - Bonde, Anders

AU - Larsen, Birger

PY - 2017

Y1 - 2017

N2 - The notion, that aesthetic objects are not only things but also does something to those who engage with them, is consistent among various researchers in the arts and humanities; and also that this is not primarily a matter of interpretative symbolic meaning in the fields of semiotics and hermeneutics, but may rather be associated with sense perception, such as arousal, vigilance, fascination and appraisal (Marković 2012). In this position paper, we sketch out a conceptual approach for the study of art by combining, on the one hand, the systemic-functional and social-semiotic approach to textual analysis of grammar (Kress & van Leeuwen 2006, van Leeuwen 1999), and on the other hand, attentional and affective-computing techniques for measuring audience response.

AB - The notion, that aesthetic objects are not only things but also does something to those who engage with them, is consistent among various researchers in the arts and humanities; and also that this is not primarily a matter of interpretative symbolic meaning in the fields of semiotics and hermeneutics, but may rather be associated with sense perception, such as arousal, vigilance, fascination and appraisal (Marković 2012). In this position paper, we sketch out a conceptual approach for the study of art by combining, on the one hand, the systemic-functional and social-semiotic approach to textual analysis of grammar (Kress & van Leeuwen 2006, van Leeuwen 1999), and on the other hand, attentional and affective-computing techniques for measuring audience response.

UR - http://www.akademiskkvarter.hum.aau.dk/

M3 - Journal article

VL - 16

JO - Akademisk Kvarter

JF - Akademisk Kvarter

SN - 1904-0008

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