Supporting Sustainability and Personalization with Product Architecture

Kjeld Nielsen; Kaj Asbjørn Jørgensen; Stig B. Taps; Thomas Ditlev Petersen

Supporting Sustainability and Personalization with Product Architecture

Kjeld Nielsen, Kaj Asbjørn Jørgensen, Stig B. Taps, Thomas Ditlev Petersen

Mass Customization

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

Abstract

Mass Customization, Personalization and Co-creation (MCPC) are continuously being adopted as a
competitive business strategy. Consumers as well as governments are at the same time applying pressure
on companies to adopt a more sustainable strategy, consumers request greener products and governments
apply rules for reuse and more eco-friendly manufacturing. There are several factors which
could indicate that MCPC would not unify the support of a strategy for sustainability, however there are
also factors which could increase the sustainability of products designed for MCPC. Modularization is a
driver for MCPC and earlier research within product architecture has indicated that modularization could
support sustainability. In this paper, work on the drivers for modularization with focus on sustainability and
MCPC, will be presented. Several modularization methods and drivers are analyzed for support of sustainability
and MCPC. It is concluded that several drivers for modularization can support sustainability.

Original language	English
Title of host publication	Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation : Bridging Mass Customization and Open Innovation
Editors	Henry Chesbrough, Frank T. Piller, Mitchell Tseng
Publication date	2011
Publication status	Published - 2011
Event	MCPC 2011 World Conference on Mass Customization and Personalization - San Francisco, United States Duration: 16 Nov 2011 → 19 Nov 2011

Conference

Conference	MCPC 2011 World Conference on Mass Customization and Personalization
Country/Territory	United States
City	San Francisco
Period	16/11/2011 → 19/11/2011

Series	Haas School of Business, University of California, Berkeley

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Cite this

Nielsen, Kjeld ; Jørgensen, Kaj Asbjørn ; Taps, Stig B. et al. / Supporting Sustainability and Personalization with Product Architecture. Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation: Bridging Mass Customization and Open Innovation. editor / Henry Chesbrough ; Frank T. Piller ; Mitchell Tseng. 2011. (Haas School of Business, University of California, Berkeley).

@inproceedings{8b954f3c513c45adb596c83615a47ceb,

title = "Supporting Sustainability and Personalization with Product Architecture",

abstract = "Mass Customization, Personalization and Co-creation (MCPC) are continuously being adopted as a competitive business strategy. Consumers as well as governments are at the same time applying pressure on companies to adopt a more sustainable strategy, consumers request greener products and governments apply rules for reuse and more eco-friendly manufacturing. There are several factors which could indicate that MCPC would not unify the support of a strategy for sustainability, however there are also factors which could increase the sustainability of products designed for MCPC. Modularization is a driver for MCPC and earlier research within product architecture has indicated that modularization could support sustainability. In this paper, work on the drivers for modularization with focus on sustainability and MCPC, will be presented. Several modularization methods and drivers are analyzed for support of sustainability and MCPC. It is concluded that several drivers for modularization can support sustainability.",

author = "Kjeld Nielsen and J{\o}rgensen, {Kaj Asbj{\o}rn} and Taps, {Stig B.} and Petersen, {Thomas Ditlev}",

year = "2011",

language = "English",

series = "Haas School of Business, University of California, Berkeley",

editor = "Henry Chesbrough and Piller, {Frank T.} and Mitchell Tseng",

booktitle = "Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation",

note = "MCPC 2011 World Conference on Mass Customization and Personalization ; Conference date: 16-11-2011 Through 19-11-2011",

}

Nielsen, K , Jørgensen, KA, Taps, SB & Petersen, TD 2011, Supporting Sustainability and Personalization with Product Architecture. in H Chesbrough, FT Piller & M Tseng (eds), Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation: Bridging Mass Customization and Open Innovation. Haas School of Business, University of California, Berkeley, MCPC 2011 World Conference on Mass Customization and Personalization, San Francisco, United States, 16/11/2011.

Supporting Sustainability and Personalization with Product Architecture. / Nielsen, Kjeld ; Jørgensen, Kaj Asbjørn; Taps, Stig B. et al.
Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation: Bridging Mass Customization and Open Innovation. ed. / Henry Chesbrough; Frank T. Piller; Mitchell Tseng. 2011. (Haas School of Business, University of California, Berkeley).

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

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T1 - Supporting Sustainability and Personalization with Product Architecture

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AU - Jørgensen, Kaj Asbjørn

AU - Taps, Stig B.

AU - Petersen, Thomas Ditlev

PY - 2011

Y1 - 2011

N2 - Mass Customization, Personalization and Co-creation (MCPC) are continuously being adopted as a competitive business strategy. Consumers as well as governments are at the same time applying pressure on companies to adopt a more sustainable strategy, consumers request greener products and governments apply rules for reuse and more eco-friendly manufacturing. There are several factors which could indicate that MCPC would not unify the support of a strategy for sustainability, however there are also factors which could increase the sustainability of products designed for MCPC. Modularization is a driver for MCPC and earlier research within product architecture has indicated that modularization could support sustainability. In this paper, work on the drivers for modularization with focus on sustainability and MCPC, will be presented. Several modularization methods and drivers are analyzed for support of sustainability and MCPC. It is concluded that several drivers for modularization can support sustainability.

AB - Mass Customization, Personalization and Co-creation (MCPC) are continuously being adopted as a competitive business strategy. Consumers as well as governments are at the same time applying pressure on companies to adopt a more sustainable strategy, consumers request greener products and governments apply rules for reuse and more eco-friendly manufacturing. There are several factors which could indicate that MCPC would not unify the support of a strategy for sustainability, however there are also factors which could increase the sustainability of products designed for MCPC. Modularization is a driver for MCPC and earlier research within product architecture has indicated that modularization could support sustainability. In this paper, work on the drivers for modularization with focus on sustainability and MCPC, will be presented. Several modularization methods and drivers are analyzed for support of sustainability and MCPC. It is concluded that several drivers for modularization can support sustainability.

M3 - Article in proceeding

T3 - Haas School of Business, University of California, Berkeley

BT - Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation

A2 - Chesbrough, Henry

A2 - Piller, Frank T.

A2 - Tseng, Mitchell

T2 - MCPC 2011 World Conference on Mass Customization and Personalization

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ER -

Nielsen K , Jørgensen KA, Taps SB, Petersen TD. Supporting Sustainability and Personalization with Product Architecture. In Chesbrough H, Piller FT, Tseng M, editors, Proceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation: Bridging Mass Customization and Open Innovation. 2011. (Haas School of Business, University of California, Berkeley).