Supporting Sustainability and Personalization with Product Architecture

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review


Mass Customization, Personalization and Co-creation (MCPC) are continuously being adopted as a
competitive business strategy. Consumers as well as governments are at the same time applying pressure
on companies to adopt a more sustainable strategy, consumers request greener products and governments
apply rules for reuse and more eco-friendly manufacturing. There are several factors which
could indicate that MCPC would not unify the support of a strategy for sustainability, however there are
also factors which could increase the sustainability of products designed for MCPC. Modularization is a
driver for MCPC and earlier research within product architecture has indicated that modularization could
support sustainability. In this paper, work on the drivers for modularization with focus on sustainability and
MCPC, will be presented. Several modularization methods and drivers are analyzed for support of sustainability
and MCPC. It is concluded that several drivers for modularization can support sustainability.
Original languageEnglish
Title of host publicationProceedings of the MCPC 2011 Conference on Mass Customization, Personalization and Co-Creation : Bridging Mass Customization and Open Innovation
EditorsHenry Chesbrough, Frank T. Piller, Mitchell Tseng
Publication date2011
Publication statusPublished - 2011
EventMCPC 2011 World Conference on Mass Customization and Personalization - San Francisco, United States
Duration: 16 Nov 201119 Nov 2011


ConferenceMCPC 2011 World Conference on Mass Customization and Personalization
Country/TerritoryUnited States
CitySan Francisco
SeriesHaas School of Business, University of California, Berkeley

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