Ten Seconds of Advertising is a Long Story. Genre as an  Important Part of Meaning

Jørgen Stigel

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Marketing and Semiotics
Editors	H.H. Larsen, Chr. Alsted, D. Mick (eds.)
Place of Publication	Nyt Nordisk Forlag
Publisher	Nordic Council of Ministers
Publication date	1990
Publication status	Published - 1990

AUB Link

@inbook{cf06f5509c2e11db8ed6000ea68e967b,

title = "Ten Seconds of Advertising is a Long Story. Genre as an Important Part of Meaning",

author = "J{\o}rgen Stigel",

year = "1990",

language = "English",

editor = "{H.H. Larsen, Chr. Alsted, D. Mick (eds.)}",

booktitle = "Marketing and Semiotics",

publisher = "Nordic Council of Ministers",

address = "Denmark",

}