The 2016 Arctic Winter Games: “Now we do what we do best”

    Research output: Other contributionNet publication - Internet publicationResearchpeer-review

    Abstract

    A few days before the opening ceremony of the 2016 Arctic Winter Games (AWG) in Nuuk, Greenland, weather reports looked bleak. A spring blizzard was on its way and expected to peak the day prior to the opening ceremony. That very Saturday, 1250 participants were set to fly to Greenland’s capital city – the highest number of civilians arriving in one day by aircraft in the island’s history. Now, however, bad weather was jeopardizing this milestone in Greenlandic aviation history and, along with that, the successful execution of the upcoming games.
    Original languageEnglish
    Publication date14 Mar 2016
    Publication statusPublished - 14 Mar 2016

    Keywords

    • Arctic Winter Games
    • Greenland
    • Nation branding

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