The aesthetics of Danish tv-spot-commercials: A study of Danish  TV-commercials in the 1990'ies

Jørgen Stigel

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Advertising Research in the Nordic Countries
Editors	Flemming Hansen, Lotte Yssing Hansen
Place of Publication	Samfundslitteratur
Publisher	Copenhagen Business School Press
Publication date	2001
Pages	327 - 350
ISBN (Print)	8759308907
Publication status	Published - 2001

AUB Link

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title = "The aesthetics of Danish tv-spot-commercials: A study of Danish TV-commercials in the 1990'ies",

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year = "2001",

language = "English",

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pages = "327 -- 350",

editor = "Flemming Hansen and Hansen, {Lotte Yssing}",

booktitle = "Advertising Research in the Nordic Countries",

publisher = "Copenhagen Business School Press",

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The aesthetics of Danish tv-spot-commercials: A study of Danish TV-commercials in the 1990'ies. / Stigel, Jørgen.
Advertising Research in the Nordic Countries. ed. / Flemming Hansen; Lotte Yssing Hansen. Samfundslitteratur: Copenhagen Business School Press, 2001. p. 327 - 350.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research

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