The Alliance Capability of Technology-Based Born Globals

Liliya Altshuler Oxtorp, Ulf Elg

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

4 Citations (Scopus)

Abstract

While earlier research discussed networking and alliance strategies of born globals on a strategic level, this paper investigates and analyses the specific organizational skills that enable the firms to successfully initiate, manage and finish their R&D alliances with Multinational Enterprises (MNEs). It is discussed how the specific aspects of the alliance capability can help born globals to counteract the challenges and risks of collaborating with MNEs. A longitudinal process study of a Danish technology born global with three embedded cases of its R&D and marketing alliances with Asian MNEs is discussed. The organizational skills comprising the alliance capability are defined to be internal and external assessment skills, need detection and coupling skills, asset protection skills, project management skills, termination skills and the learning processes to build the alliance capability further. A set of propositions is developed to tie these organizational skills to alliance performance.
Original languageEnglish
Title of host publication Edit Advances in International Marketing
Publication date2015
DOIs
Publication statusPublished - 2015
SeriesAdvances in International Marketing
Volume25
ISSN1474-7979

Keywords

  • strategic alliances, technology born globals, high tech SMEs

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