The annual report: Communicating through metaphor

    Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearch


    The annual report is the company's one-yearly statement of affairs or outlook presented to its shareholders and other interested parties. In this paper, interest is not solely in the financial performance and achievements of international companies, but also involves the way business information is communicated to the public. Taking its starting point in Conceptual Metaphor Theory, the paper investigates the role of metaphor in structuring understanding and in providing a particular image of the company and its strategies.
    Original languageEnglish
    Title of host publicationProceedings of the Third International Conference on Discourse, Communication and the Enterprise
    Number of pages9
    PublisherPUC RIO
    Publication date2005
    Publication statusPublished - 2005
    EventInternational Conference on Discourse, Communication and the Enterprise - Rio de Janeiro, Brazil
    Duration: 8 Sept 000510 Sept 0005
    Conference number: 3


    ConferenceInternational Conference on Discourse, Communication and the Enterprise
    CityRio de Janeiro


    • metaphor
    • annual report
    • genres


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