The application of persuasive technology to educational settings

Joseph Mintz, Morten Aagaard

Research output: Contribution to journalJournal articleResearchpeer-review

46 Citations (Scopus)


Persuasive technology is a sub-discipline of Human–Computer Interaction that
has emerged within the last 10 years, and which has generated increasing interest in the
application of persuasion to systems design. Most applications have to date been developed
in commercial contexts, as well in the domain of health promotion. We present a mainly
theoretical consideration of how persuasive technology could be used in educational
contexts, particularly in school settings. We consider how persuasive technology design
may need to be modified to meet the needs of complex educational settings. We propose
four design principles for the use of persuasive technology in instructional design,
including credibility and Kairos. We derive these from theoretical considerations, as well
as from our experience with the HANDS project, which has developed a mobile persuasive
application for positive behaviour change in young people with Autistic Spectrum Disorders.
We conclude that persuasive technology has the potential to be used effectively to
bring about positive behavior and attitude change in school settings.
Original languageEnglish
JournalEducational Technology Research and Development
Issue number3
Pages (from-to)483-499
Publication statusPublished - 26 Jan 2012


  • Persuasive technology
  • Persuasion
  • Credibility
  • Kairos


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