Abstract
This article presents a four-part text analytical approach to the examination of music placement in television commercials. The approach is developed through a case analysis of a commercial for Apple's iPad featuring the song “There Goes My Love” by the Blue Van. The analysis illustrates how a seemingly “happy marriage” between a band and a brand can be characterized by a power imbalance that arguably manifests at the level of text structure.
| Original language | English |
|---|---|
| Journal | Popular Music & Society |
| Volume | 37 |
| Issue number | 5 |
| Pages (from-to) | 517-537 |
| Number of pages | 21 |
| ISSN | 0300-7766 |
| DOIs | |
| Publication status | Published - 2014 |