The Bonding of a Band and a Brand: On Music Placement in Television Commercials from a Text Analytical Perspective

Research output: Contribution to journalJournal articleResearchpeer-review

2 Citations (Scopus)

Abstract

This article presents a four-part text analytical approach to the examination of music placement in television commercials. The approach is developed through a case analysis of a commercial for Apple's iPad featuring the song “There Goes My Love” by the Blue Van. The analysis illustrates how a seemingly “happy marriage” between a band and a brand can be characterized by a power imbalance that arguably manifests at the level of text structure.
Original languageEnglish
JournalPopular Music & Society
Volume37
Issue number5
Pages (from-to)517-537
Number of pages21
ISSN0300-7766
DOIs
Publication statusPublished - 2014

Cite this

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abstract = "This article presents a four-part text analytical approach to the examination of music placement in television commercials. The approach is developed through a case analysis of a commercial for Apple's iPad featuring the song “There Goes My Love” by the Blue Van. The analysis illustrates how a seemingly “happy marriage” between a band and a brand can be characterized by a power imbalance that arguably manifests at the level of text structure.",
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The Bonding of a Band and a Brand : On Music Placement in Television Commercials from a Text Analytical Perspective. / Graakjær, Nicolai Jørgensgaard.

In: Popular Music & Society, Vol. 37, No. 5, 2014, p. 517-537.

Research output: Contribution to journalJournal articleResearchpeer-review

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