The case of SMK – Co-creation in the context of the Danish National Gallery

Line Schmeltz, Anna Karina Kjeldsen

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationCo-Creating Brands : Brand Management from a Co-creative Perspective
EditorsNicholas Ind, Holger Schmidt
Place of PublicationLondon
PublisherBloomsbury Business
Publication date2019
Pages255-261
ISBN (Print)9781472962263
ISBN (Electronic)9781472962256, 9781472962270
Publication statusPublished - 2019

Keywords

  • Corporate branding
  • Co-Creation
  • Brand co-creation
  • Identity
  • Corporate communication
  • Strategic Communication
  • Corporate identity
  • Museum

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