The case of SMK – Co-creation in the context of the Danish National Gallery

Line Schmeltz; Anna Karina Kjeldsen

The case of SMK – Co-creation in the context of the Danish National Gallery

Line Schmeltz, Anna Karina Kjeldsen

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Co-Creating Brands : Brand Management from a Co-creative Perspective
Editors	Nicholas Ind, Holger Schmidt
Place of Publication	London
Publisher	Bloomsbury Business
Publication date	2019
Pages	255-261
ISBN (Print)	9781472962263
ISBN (Electronic)	9781472962256, 9781472962270
Publication status	Published - 2019

Keywords

Corporate branding
Co-Creation
Brand co-creation
Identity
Corporate communication
Strategic Communication
Corporate identity
Museum

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title = "The case of SMK – Co-creation in the context of the Danish National Gallery",

keywords = "Corporate branding, Co-Creation, Brand co-creation, Identity, Corporate communication, Strategic Communication, Corporate identity, Museum",

author = "Line Schmeltz and Kjeldsen, {Anna Karina}",

year = "2019",

language = "English",

isbn = "9781472962263",

pages = "255--261",

editor = "Nicholas Ind and Holger Schmidt",

booktitle = "Co-Creating Brands",

publisher = "Bloomsbury Business",

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The case of SMK – Co-creation in the context of the Danish National Gallery. / Schmeltz, Line; Kjeldsen, Anna Karina.
Co-Creating Brands: Brand Management from a Co-creative Perspective. ed. / Nicholas Ind; Holger Schmidt. London: Bloomsbury Business, 2019. p. 255-261.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research

TY - CHAP

T1 - The case of SMK – Co-creation in the context of the Danish National Gallery

AU - Schmeltz, Line

AU - Kjeldsen, Anna Karina

PY - 2019

Y1 - 2019

KW - Corporate branding

KW - Co-Creation

KW - Brand co-creation

KW - Identity

KW - Corporate communication

KW - Strategic Communication

KW - Corporate identity

KW - Museum

UR - http://cocreatingbrands.org

UR - https://www.bloomsbury.com/uk/co-creating-brands-9781472962263/

M3 - Book chapter

SN - 9781472962263

SP - 255

EP - 261

BT - Co-Creating Brands

A2 - Ind, Nicholas

A2 - Schmidt, Holger

PB - Bloomsbury Business

CY - London

ER -

The case of SMK – Co-creation in the context of the Danish National Gallery

Keywords

AUB Link

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Fem gode grunde til at tage brand co-creation alvorligt

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The case of SMK – Co-creation in the context of the Danish National Gallery

Keywords

AUB Link

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Fem gode grunde til at tage brand co-creation alvorligt

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