Abstract
Creation of new meanings of products and services is acknowledged as the key skill of designers today. Still, it is also recognised as a difficult competence to acquire and moreover, there is very little guidance for novice designers or non-designers on how to practice this creation of new products meanings. In this study, we explore the meaning construction process in four novice design teams. The study reveals a remarkable difference between high-grade and low-grade students related both to their approach to a design problem as well as their prioritisation of aspects in the design process.
Original language | English |
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Title of host publication | DS 92: Proceedings of the DESIGN 2018 15th International Design Conference |
Editors | Dorian Marjanovic, Neven Pavkovic, Mario Storga, Stanko Skec, Nenad Bojcetic |
Number of pages | 12 |
Publisher | Design Society |
Publication date | 2018 |
Pages | 793-804 |
ISBN (Print) | 9789537738594 |
DOIs | |
Publication status | Published - 2018 |
Event | DESIGN 2018 - The 15th INTERNATIONAL DESIGN CONFERENCE - Dubrovnik, Croatia Duration: 21 May 2018 → 24 May 2018 |
Conference
Conference | DESIGN 2018 - The 15th INTERNATIONAL DESIGN CONFERENCE |
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Country/Territory | Croatia |
City | Dubrovnik |
Period | 21/05/2018 → 24/05/2018 |
Keywords
- Design teams
- Early design phase
- Meaning making
- New product development