Abstract
In this paper, we specifically ask what the global COVID-19 pandemic caused firms to do in terms of coping with the crisis and sudden changes in demand. In doing so, we explore firm-level strategies to alleviate the pressures on the firms in the industry stemming from the fact that Covid caused a significant reduction of sales to pubs, bars, taprooms, and cancellations of festivals and similar events. We research the possible changes in collaboration, distribution, internationalisation, products, sales etc., and we investigate the possible recovery of these activities as well as their possible lasting effects on business models of the microbreweries. We pay special attention to what the Covid crisis did to the links between key actors in the beer industry and between this industry and related industries, food, and tourism. Additionally, we elaborate on the possible role of regional policy in supporting the re-establishment of these complementary activities and links between actors as well as their pure survival.
| Original language | English |
|---|---|
| Publication date | 8 Sept 2023 |
| Publication status | Published - 8 Sept 2023 |
| Event | Regional Innovation Policies Conference 2023: Regional Change - expanding research, policy, and practice. - Jönköping International Business School Centre for Entrepreneurship and Spatial Economics (CEnSE), Jönkoping, Sweden Duration: 21 Sept 2023 → 23 Sept 2023 Conference number: 17 |
Conference
| Conference | Regional Innovation Policies Conference 2023 |
|---|---|
| Number | 17 |
| Location | Jönköping International Business School Centre for Entrepreneurship and Spatial Economics (CEnSE) |
| Country/Territory | Sweden |
| City | Jönkoping |
| Period | 21/09/2023 → 23/09/2023 |