The consumption values' influence on smartphone's ownership

Katarina Petrovcikova, Frantisek Sudzina

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review


The aim of the paper was to analyze impact of factors on adoption of smartphones using the Theory of Consumption Values framework. The Theory of Consumption Values provides a framework to categorize customer's motives for buying; it divides them into five groups: functional values, social values, epistemic values, hedonic values and conditional values. This theory was used to investigate the adoption of smartphones among target groups of consumers. Factor analysis was used to generate one factor for each value. The factors were used as independent variables in binary logistic regression, alongside age and gender to predict dependent variable The results showed that functional and social values significantly influenced ownership of smartphones. Although in many technology studies, men are found to be higher adopters, impact of gender was not significant in the presented research.
Original languageEnglish
Title of host publicationLiberec Informatics Forum 2016 : ICT in the Role of Services - State of the Art and Perspectives
EditorsJan Skrbek, Dana Nejedlova, Tereza Semeradova
Place of PublicationLiberec
PublisherTechnical University of Liberec
Publication date2016
ISBN (Print)978-80-7494-303-4
Publication statusPublished - 2016
EventLiberec Informatics Forum - Technical University of Liberec, Liberec , Czech Republic
Duration: 8 Nov 2016 → …


ConferenceLiberec Informatics Forum
LocationTechnical University of Liberec
Country/TerritoryCzech Republic
Period08/11/2016 → …


  • smartphone
  • consumer's value
  • Theory of Consumption Values
  • smartphone adoption factors


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