The Design Culture and the Challenges of the new Normal

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Abstract

The challenge of the new normal would be nothing particularly new for those designers that for years have advocated radical challenges to address major socio-technical crises in our society. Yet the urgency of the new normal would need society to take action very quickly, and this in turn, imply a well-structured design approach. The challenge for designers is therefore to operationalise principles that have been in the air for quite a long time, transforming them into practices, accelerating the exploration of mechanisms of transition and finding conceptual terms and operative strategies for working at different scales. This paper is exploring the implications of the idea of a new normal, in the view of taking a further step for the definition of a working site for the new normal.
Original languageEnglish
Title of host publicationDesign Culture : Cumulus Conference Proceedings Roma 2021 Vol #2
Volume2
Place of PublicationRome
PublisherEditrice Universita La Sapienza
Publication date2021
Pages2512-2523
ISBN (Electronic)978-952-64-9004-5
Publication statusPublished - 2021
EventCumulus Rome 2020 - Sapienza University, Rome, Italy
Duration: 8 Jun 202111 Jun 2021
https://cumulusroma2020.org/

Conference

ConferenceCumulus Rome 2020
LocationSapienza University
Country/TerritoryItaly
CityRome
Period08/06/202111/06/2021
Internet address
SeriesCumulus Conference Proceedings Series
ISSN2490-046X

Keywords

  • Design
  • New Normal
  • Service Design
  • transition
  • Mission-oriented innovation
  • Evolutionary innovation processes

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