TY - JOUR
T1 - The Domestic Turn in Postpandemic Indigenous Arctic Tourism
T2 - Emerging stories of Self and Other
AU - Brattland, Camilla
AU - Ren, Carina
AU - Bembom, Elsbeth
AU - Bruin, Randy
PY - 2023
Y1 - 2023
N2 - In this article, we explore how the lockdowns followed by the Covid-19 pandemic and the subsequent rise in domestic tourism impacted the ways in which Arctic tourism businesses sold and shared their experiences and stories to the domestic tourist - for many, a new and unusual guest. In exploring cases from Greenland and Northern Norway, we are interested in describing tourism marketing and product innovation in times of crisis, using this disruption into the usual market dynamics of Arctic tourism to reflect on post-pandemic tourism opportunities. As we argue, tourism marketing and development may serve as a lens to shed new light on the often turbulent relationships between tourism actors in Arctic communities. As we show, this was the case in the summer of 2020, where increasing concerns, as well as new insights and experiences, surfaced in the emerging domestic tourism encounters. We argued that these exemplify potential new ways for more reciprocal encounters in Indigenous and Arctic tourism.
AB - In this article, we explore how the lockdowns followed by the Covid-19 pandemic and the subsequent rise in domestic tourism impacted the ways in which Arctic tourism businesses sold and shared their experiences and stories to the domestic tourist - for many, a new and unusual guest. In exploring cases from Greenland and Northern Norway, we are interested in describing tourism marketing and product innovation in times of crisis, using this disruption into the usual market dynamics of Arctic tourism to reflect on post-pandemic tourism opportunities. As we argue, tourism marketing and development may serve as a lens to shed new light on the often turbulent relationships between tourism actors in Arctic communities. As we show, this was the case in the summer of 2020, where increasing concerns, as well as new insights and experiences, surfaced in the emerging domestic tourism encounters. We argued that these exemplify potential new ways for more reciprocal encounters in Indigenous and Arctic tourism.
KW - Arctic tourism
KW - COVID-19
KW - Cultural sensitivity
KW - Indigenous tourism
KW - Domestic tourism
KW - Encounters
KW - Identity
UR - http://www.scopus.com/inward/record.url?scp=85176385594&partnerID=8YFLogxK
U2 - 10.3727/109830422X16600594683337
DO - 10.3727/109830422X16600594683337
M3 - Journal article
SN - 1098-304X
VL - 23
SP - 151
EP - 162
JO - Tourism, Culture & Communication
JF - Tourism, Culture & Communication
IS - 2-3
ER -