The Effect of Print Advertising: Why Composition is an Important Factor in Comprehension

Christian Andersen, Bent Sørensen

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research

Original language	English
Title of host publication	Conference Proceedings. Conference on Neuroeconomics.
Number of pages	29
Publisher	Department of Marketing. Copenhagen Business School
Publication date	2008
Publication status	Published - 2008
Event	Copenhagen Conference on Neuroeconomics - ConNEcs - Kbh Duration: 15 May 2008 → 16 May 2008

Conference	Copenhagen Conference on Neuroeconomics - ConNEcs
City	Kbh
Period	15/05/2008 → 16/05/2008

AUB Link

@inproceedings{f7fda3b0239f11dd9b07000ea68e967b,

title = "The Effect of Print Advertising: Why Composition is an Important Factor in Comprehension",

author = "Christian Andersen and Bent S{\o}rensen",

year = "2008",

language = "English",

booktitle = "Conference Proceedings. Conference on Neuroeconomics.",

publisher = "Department of Marketing. Copenhagen Business School",

note = "Copenhagen Conference on Neuroeconomics - ConNEcs ; Conference date: 15-05-2008 Through 16-05-2008",

}

TY - GEN

T1 - The Effect of Print Advertising: Why Composition is an Important Factor in Comprehension

AU - Andersen, Christian

AU - Sørensen, Bent

PY - 2008

Y1 - 2008

M3 - Article in proceeding

BT - Conference Proceedings. Conference on Neuroeconomics.

PB - Department of Marketing. Copenhagen Business School

T2 - Copenhagen Conference on Neuroeconomics - ConNEcs

Y2 - 15 May 2008 through 16 May 2008

ER -